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February 2019

MAKING MARKETING WORK

15/02/2019 @ 9:30 am - 12:30 pm
The Millin Charity, Ground Floor, The Beacon, Westgate Road
Newcastle upon Tyne, NE4 9PQ United Kingdom
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Session details This marketing workshop will provide a set of practical tools for start-up businesses so that they can identify, attract, and keep customers. Participants will be able to understand where customer value lies, and to adapt their product or service to address particular groups of customers.  The session considers which market segments are most attractive, what the typical customer looks like, and customer journey, encouraging a more relevant, superior service offering. The role played by the brand, and how…

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