- This event has passed.
‘MAKING MARKETING WORK’ WORKSHOP
18 October @ 9:30 am - 12:00 pm
This marketing workshop will provide a set of practical tools for start-up businesses so that they can identify, attract, and keep customers.
Participants will be able to understand where customer value lies, and to adapt their product or service to address particular groups of customers. The session considers which market segments are most attractive, what the typical customer looks like, and customer journey, encouraging a more relevant, superior service offering. The role played by the brand, and how the brand can work at every point of contact a customer has with the organisation to create delight and promote loyalty is explored within this.
A variety of training approaches will enable participants to gain greater understanding of marketing concepts. Tutor led discussion will enable participants to explore the key issues for each of the concepts and enable them to structure their thinking. Group and individual exercises to apply the concepts will ensure that each delegate can build a set of actionable resources that can promote business growth in a meaningful way. In addition, learning games will introduce and underline some of the concepts addressed.
Who should attend?
This workshop is suitable for women who are in the early stages of self-employment / recently started a business and interested in learning how to market their business.
Eligibility criteria applies – Please enquire within.
Get in touch today to find out more or to book your place OR come along to the Enterprise Opening Day on Wednesday 18th September 11am-1pm.
Some useful information …
- This course is free to members of the A Chance To Trade Project. Please get in touch to find out how you can join.
- We don’t run workshops or courses during school holidays, so please take this into account when planning your attendance.
- We are often able to provide creche places for pre-school children. Pre-booking is essential, so get in touch if you’d like to find out more.